Creativity and Innovation: Simplicity is Good

According to Rudolf Arnheim, simplicity is “the subjective experience and judgment of an observer who feels no difficulty in understanding what is presented to him.” We often times think pejoratively about the term simplicity as though we are dumbing something down. Simple things can’t possibly as good as complex ones. Here are some things that are simple to understand, but were complex in their design.


Nova Wall Climbing System


Ultimate Ears BOOM by NONOBJECT

Nest Theromostat

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