Creativity starts with a problem. As one who teaches creativity, I advise starting with an interesting problem. It’s seems logical that interesting solutions come from interesting problems. But when you think about it, are there any boring problems?
Often times, the determining factor of a boring or interesting problem is in the way you look at it. If you think a certain topic is of little interest, problems associated with that topic are likely to seem that way too. But if you put your brain to work, seemingly dull topics can become interesting. Like many things, once you identify hindrances to clear thinking, it becomes easier to view problems more objectively. Here are some barriers to clear thinking that get in our way.
Egocentrism – we have a self-serving bias when viewing topics. So if we don’t like it, we may think it’s boring.
Sociocentrism – this is defined by group centered thinking. If the group doesn’t think it’s interesting, it isn’t.
Unwarranted assumptions and stereotypes – we often take things for granted. The topic of accounting might not interest a lot of people. But there may be a lot of interesting problems within accounting where innovation could take place.
Relativistic thinking – this is when we believe that truth is a matter of opinion. Last year, I had students describe simple tools in depth to prepare for a pitch. One of the students said, “Why are we describing a screwdriver? Everyone knows how to use one.” Then a student next to him chimed in and said she didn’t.
Wishful thinking – sometimes we believe things to be true because we wish them to be. Maybe that accounting problem seems boring because we don’t want to work on accounting problems to begin with.
It’s hard to be impartial on all accounts. But if we give problems a chance, they can all be interesting. Sometimes by just focusing on the topic, it becomes interesting in itself. Take for instance, numbers deemed uninteresting. These are numbers that don’t fall in any type of loaded sequence like primes, squares or Fibonacci. To view these in these as uninteresting is actually a mistake, because the mere fact that they don’t fall in a sequence can make them interesting. See how in this video from Numberphile on uninteresting numbers.