Creativity is valued in businesses these days because creative problem solving leads to larger solutions that can drive innovation. Since many of the problems facing companies are ambiguous with many potential solutions—some good, some not so good—creativity is necessary in developing solutions for larger scale issues.
Creative people are broad, conceptual thinkers visualizing the world through metaphor. They tend to see the forest over the trees. The use of metaphor is an effective strategy for seeing the world differently. Visualizing problems through metaphors assist in the process of finding creative solutions.
Take a moment to visualize what you think a corporation looks like. Is it big, or is it small? Is it run by nice people or mean people? How does your idea of a corporation change when you visualize it as a machine? See how changing that metaphor can change how you begin solving problems. Now change your corporate metaphor to a prison, a carnival, a brain, or an organism. With those in mind, how would you increase productivity for each of those metaphorical visualizations? See how the metaphor changes the way in which you choose to solve problems.
This post is an excerpt from my forthcoming book, A Curious Path: Creativity in an Age of Abundance.