If you want a better solution, ask a better question. I first saw this statement in something by Edward de Bono, probably his book book Lateral Thinking. As I’ve written before, what you see is in part what you expect to see. Those who expect to see ordinary things, see those. And those who look for more unique things, find more interesting ones.
While lecturing on brainstorming, I often ask those in the audience a series of questions. The first one is “what am I wearing?” I have them write their answers in a few quick sentences. Following that, I ask the same question again, but with one word added, “specifically.” So the new questions is, “What specifically am I wearing?” It’s interesting how that one word, changes their answers. The responses to the first question are things like a button down shirt and khakis. The answers to the second question, as you may have guessed, include actual colors, patterns, brand names and other more informative insights than before. And that’s the difference one word makes.
To be more creative, you have to ask better questions. So here are five main questions you should ask yourself during projects.
How can I combine this with something else? Synthesis is the easiest method of generating unusual ideas. Any two things can be combined to make a new concept. And in the beginning of the creative process, this is a great question to expand your possibilities. How can a bridge be combined with a fan? Click here to see.
How can I adapt this concept to fit something else? The idea you have may be a good one, but it may work even better in another field. Who knew adding bike lanes to traffic would actually speed up traffic? Click here for that. .
What can be substituted for this? There may be something out there that works better to solve your problem. This could be a different material, a different color or a different person to do it. Take time to switch out parts of the solution even though it seems to work well now. If you are trying to create light in an impoverished village with no electricity, maybe a liter bottle of water would do the trick. Click here for the video.
What negative could I turn into a positive? There are always shortcomings of products. But sometimes these shortcomings can be turned into assets if just looked at in the right way. A problem with roadways is that they take up a lot of space while reflecting a lot of heat and sun. What if we were to use them to collect energy? Here is an idea for solar roadways.
How can I simplify this? Usually, we tend to over-design products. As we keep improving the design, we keep adding more stuff. Eventually, they become confusing. The example here is an old one, the iPod. When it came out it was a revolution; it took only three clicks to get any song. If you can remember that far back, think of all the other mp3 players at the time. They had so many buttons it took an engineer to just turn them on. Here’s an idea. Next time you create a PowerPoint presentation, take out half the words. See what that does. I bet more people pay attention to.
For more questions like these click here for a larger list called SCAMPER Questions on my blog.