My classes are past midterms and now beginning to focus on the later part of our definition of creativity – usefulness. The definition of creativity we go with is, the production of something novel and useful. So far, we’ve covered the novelty side of things. We’ve learned a lot of strategies for generating more, unique ideas. But for the next step, we’ll find ways to make these ideas more functional. Two incredibly effective strategies to make creative ideas more useful are to “start now” and “finish early.” On the surface, these may not seem like creative strategies, so let’s take a look.
Start now: The sooner you jump on a project, the more time your brain gets to spend with it. If you begin immediately and work in a start-stop-start-stop fashion, you give your brain more time to reflect on what you’re doing. Therefore, by the end of the project, your subconscious brain has refined the concept many times. This is called, discontinuous problem-solving.
Binge working in one shot to meet a deadline forces you to continue in one direction until it’s obvious the concept isn’t working. Therefore, you really don’t know if what you’re doing is the best solution. However, by working periodically on a project, you utilize what’s called the incubation process where your subconscious brain makes random associations. These are where “Aha” moments come from.
Finish early: This is an excellent method to get all the kinks out. The way this works is to set the deadline a few days to a week before the real deadline. You finish the work early and get feedback from others. Having a real prototype enables you to gain empirical evidence and tangible feedback from your peers.
When a project itself is a hypothetical, the criticism others give you on it is totally dependent on those hypotheticals actually working. Your ability to convey your thoughts to another are very limited without a product. Also, having a finished product early allows you to see what tiny things should be tweaked to make it perfect.
So start now, and finish early to create more useful designs.