Business Model Canvas, A Great Tool Getting Creative People Organized

Business-Model-Canvas

The main ingredient for a sustainable artistic practice is money. You don’t have to be rich, but you do need money to survive. And to reliably make money, you need an organizational plan. But artists and designers don’t care much for creating a traditional business plan. I know I don’t. Those plans aren’t interesting, and they are difficult to understand.

However, the Business Model Canvas puts the basic business type stuff into a visual structure that is easy to visualize and easy to understand. There’s even a video that shows you how to do it. It breaks down the structure of your business into nine elements:

Customer Segments: who are you serving and what do they want

Value Proposition: what are you doing for your customers

Channels: how to you reach your customers (interaction points)

Customer Relationships: why type of relationships are you looking establish (longterm, personal, automated, etc…)

Revenue Streams: where’s the money coming from

Key Resources: essential assets and basic resources needed

Key Activities: what you need to do well

Key Partners: which suppliers or partners do you need

Cost Structure: what drives costs

 

Here’s what it looks like for a lemonade stand.

Business Canvas

It’s not the end all for a business plan. But it really gets things going. All you have to do is guess for each section and you’ll have a much better understanding of how to maintain your practice. Visit their site Business Model Canvas, get the app, or get the book. They are well worth looking into. Get started and you’ll be glad you did.

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