The main ingredient for a sustainable artistic practice is money. You don’t have to be rich, but you do need money to survive. And to reliably make money, you need an organizational plan. But artists and designers don’t care much for creating a traditional business plan. I know I don’t. Those plans aren’t interesting, and they are difficult to understand.
However, the Business Model Canvas puts the basic business type stuff into a visual structure that is easy to visualize and easy to understand. There’s even a video that shows you how to do it. It breaks down the structure of your business into nine elements:
Customer Segments: who are you serving and what do they want
Value Proposition: what are you doing for your customers
Channels: how to you reach your customers (interaction points)
Customer Relationships: why type of relationships are you looking establish (longterm, personal, automated, etc…)
Revenue Streams: where’s the money coming from
Key Resources: essential assets and basic resources needed
Key Activities: what you need to do well
Key Partners: which suppliers or partners do you need
Cost Structure: what drives costs
Here’s what it looks like for a lemonade stand.
It’s not the end all for a business plan. But it really gets things going. All you have to do is guess for each section and you’ll have a much better understanding of how to maintain your practice. Visit their site Business Model Canvas, get the app, or get the book. They are well worth looking into. Get started and you’ll be glad you did.